Show Us Your Cool Face
#findyourcool


XM (Spatial + Digital + Print)
Summer 2016

Agency: Diamond Integrated Marketing
Client: LCBO
Senior Designer / Art Director: Julie Bisson

The Brief: Leverage the success of the LCBO's 2015 'Summer Comes Out of The Cooler' experiential campaign, and encourage sample and purchase of ready-to-drink beverages with a reimagined XM execution.

 

The Idea: Recreate the intense feeling of refreshment that comes with consuming an ice-cold ready-to-drink beverage on a hot day. Consumers are invited to capture their 'cool face' in an ice-infused cooler photo booth and share for a chance to win a retro cooler of their own, filled with summer swag. Inspired by our favourite spot of the summer season: the backyard patio - he campaign look and feel features colours and imagery that represent the feeling of instant refreshment when consuming an ice-cold ready-to-drink beverage.



Mood Board

 
UNION_Moodboard-02.png


Ice Cold Cooler Booth

 
LCBO_SPOTS-01.png
LCBO_SPOTS-01.png
 


Footprint – 15' x 10'

 


Footprint – 20' x 20'

 


Miscellaneous Elements

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