Show Us Your Cool Face

Summer 2016

Client: LCBO
Agency: Diamond Integrated Marketing
Senior Designer / Art Director: Julie Bisson

The Brief: Leverage the success of the LCBO's 2015 'Summer Comes Out of The Cooler' experiential campaign, and encourage sample and purchase of ready-to-drink beverages with a reimagined XM execution.


The Idea: Recreate the intense feeling of refreshment that comes with consuming an ice-cold ready-to-drink beverage on a hot day. Consumers are invited to capture their 'cool face' in an ice-infused cooler photo booth and share for a chance to win a retro cooler of their own, filled with summer swag. Inspired by our favourite spot of the summer season: the backyard patio - he campaign look and feel features colours and imagery that represent the feeling of instant refreshment when consuming an ice-cold ready-to-drink beverage.

Mood Board


Ice Cold Cooler Booth


Footprint – 15' x 10'


Footprint – 20' x 20'


Miscellaneous Elements