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Show Us Your Cool Face

Summer 2016

Client: LCBO
Agency: Diamond Integrated Marketing
Senior Designer / Art Director: Julie Bisson

The Idea:

Borrowing from the intense feeling that comes with enjoying an ice-cold drink on a hot day, the LCBO RTD summer pop-up invites consumers to capture their cool face in an ice-infused cooler photo booth. Inspired by the quintessential summer spot – the backyard patio – the campaign look and feel features visual cues that represent the feeling of instant refreshment when consuming an ice-cold ready-to-drink beverage.


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