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Green Where You Live:
TD Pop-Up Parks


XM

Client: TD FEF
Agency: Diamond Integrated Marketing
Art Director: Sara Vinten
Designer: Julie Bisson

The Idea:

Encourage consumers to make a donation to TD Friends of the Environment Foundation by 'greening where they live'. By creating a real-life pop-up park in urban areas across Canada, TD brand ambassadors encourage families and city dwellers to leave a donation and immerse themselves in an unexpected green space in the heart of the city.

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