Swoon


Identity

Biolab International Incorporated
Designer: Julie Bisson

 

The Brief: Develop an identity for a new brand of artisanal bath and body products targeting women aged 25 to 45.


The Idea: Feature the brand's natural ingredients as the hero: the visual identity is comprised of geometric fruit and oil shapes, and the colour palette is inspired by the lush hues found in nature.



Moodboard

 


Wordmark



Logo




Patterns

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