Business Card Launch
XM (Spatial + Print)
Agency: Diamond Integrated Marketing
Designers: Julie Bisson & Jackie Musial
Spatial Renderer: Julie Bisson
Art Director: Sara Vinten
Diamond Integrated Marketing was tasked with developing an experience for the Art of Conference in October 2014, promoting TD’s newest travel-friendly TD Aeroplan Visa Business credit card. We created an engaging footprint – inspired by iconic airport spaces – that incentivized travel-savvy consumers to 'scan their boarding pass' for a chance to win $1,500 towards their next business class flight. This simple incentive encouraged consumers to 'get there faster' with TD’s new business card.
Deliverables included a branded check-in bar, instant win ‘boarding passes', table toppers, and additional print collateral. The footprint, inspired by iconic airport spaces, featured a custom check-in bar, comfortable lounge seating, a digital monitor, and a back wall with acrylic overlay.
10' x 10' Footprint
Instant Win Boarding Pass