TD Term Life
Insurance


XM (Spatial + Print + Digital)

Agency: Diamond Integrated Marketing
Client: TD
Senior Designer: Julie Bisson
Spatial Renderer: Jackie Musial
Art Director: Sara Vinten

The Brief: Increase TD Insurance awareness and create meaningful brand engagements through activation.


The Idea: Create an engaging experience by tapping into the Generation Xers' love of board games. Visitors engage with a game of life-inspired footprint that incentivizes them to participate for a chance to win $5000 towards their next life move. The footprint, inspired by the iconic game of life, features game tile flooring, a 10' wheel with digital bar, picket fences with built-in brochure holders, decorative topiaries, a TD advisor bar, and directional signage. The wheel includes a bar where consumers can select a milestone on the wheel and spin for a chance to win 10 or 20 contest entries. Milestones include: Graduation, Anniversary / Birthday, New Home, Marriage, New Baby, and Retirement.



Wheel Asset



20' x 20' Footprint

 


Game Board Flooring



Instant Win Game Cards



Digital App

 
1.1 Welcome

1.1 Welcome

1.2 Bonus Entry Confirmation

1.2 Bonus Entry Confirmation

1.3 Bonus Entry Confirmation – Dropdown

1.3 Bonus Entry Confirmation – Dropdown

2.1 Data Capture

2.1 Data Capture

2.2 Data Capture – Dropdown

2.2 Data Capture – Dropdown

*Window A – Error

*Window A – Error

*Window B – Contest Rules

*Window B – Contest Rules

*Window C – Skip

*Window C – Skip

3.1 Bonus Opt-In

3.1 Bonus Opt-In

3.2 Bonus Opt-In – Dropdown

3.2 Bonus Opt-In – Dropdown

*Window D – Bonus Entry Reminder

*Window D – Bonus Entry Reminder

4.1 Thank You + Confirmation

4.1 Thank You + Confirmation



Staff Buttons


TERM_SLEEVESS.jpg


Gift Card Sleeves



Table Topper

 
TD Term Life_Table Topper 2 copy.png