Union Summer

Event & XM (Print + Spatial)

Agency: Diamond Integrated Marketing
Client: Union Station
Senior Designer / Art Director: Julie Bisson

The Brief: Grow Union Station brand awareness by showcasing Union Summer Market as the unique go-to destination to experience the 'best of Toronto' in one place – entertainment, culture, food and community.

The Idea: Allow Torontonians to identify with their neighbourhoods by creating a hyper-local event – bringing the very best of Toronto's iconic neighbourhoods to one core location. Transform Union into the central summer hub where city dwellers and tourists can celebrate and discover the unique characteristics and offerings of each individual neighbourhood. Inspired by the streets of Toronto, the campaign look and feel features colours and imagery that represents the city's unique neighbourhoods.

Mood Board


Poster Examples


01. Lots of Corktown
Showcasing the neighbourhood’s
distilleries and cork manufacturers.

02. Lots of Danforth

Showcasing the neighbourhood’s
reputation for great Greek food. 

03. Lots of Harbourfront

Showcasing the neighbourhood’s
popular summer spot, Sugar Beach.

04. Lots of Queen W

Showcasing the neighbourhood’s
Graffiti Alley and art community. 

06. Lots of Mnt Pleasant
Showcasing the neighbourhood’s
concentration of specialty bakeries.

05. Lots of Yorkville
Showcasing the neighbourhood’s
collection of designer shops.

08. Lots of Leaside

Showcasing the neighbourhood’s
concentration of antique shops.

07. Lots of Little Italy
Showcasing the neighbourhood’s
reputation for fine Italian culture.

Union Summer Pop Up


Signage & Environment


Merchandise Examples