Whisky for Beer Lovers

XM (Spatial)

Agency: Diamond Integrated Marketing
Client: Wiser's Hopped
Designer: Julie Bisson
Art Director: Mike Clay


The Brief: Develop a retail activation that encourages young male Beer Lovers to sample J.P. Wiser's Hopped, and educate them on the premium whisky's dry-hopped properties.

The Idea: Allow Beer Lovers to discover the whisky category on their own terms by making the experience as approachable as possible. Entice them to sample Wiser's Hopped from a custom bar where 'hopped whiskey meets beer tap'.



Dark Wood
Texture inspired by:
dark glass bottles and wood whisky barrels


Texture inspired by:
copper whisky stills

Sampling Asset