Whisky for Beer Lovers


XM (Spatial)
CONCEPT

Agency: Diamond Integrated Marketing
Client: Wiser's Hopped
Designer: Julie Bisson
Art Director: Mike Clay

 

The Brief: Develop a retail activation that encourages young male Beer Lovers to sample J.P. Wiser's Hopped, and educate them on the premium whisky's dry-hopped properties.

The Idea: Allow Beer Lovers to discover the whisky category on their own terms by making the experience as approachable as possible. Entice them to sample Wiser's Hopped from a custom bar where 'hopped whiskey meets beer tap'.



Moodboard

 

Dark Wood
– 
Texture inspired by:
dark glass bottles and wood whisky barrels

Copper

Texture inspired by:
copper whisky stills



Sampling Asset